OnlyCommon vs Crossbeam
TL;DR
Crossbeam is a partner-ecosystem network where both companies connect their CRMs to map accounts. OnlyCommon does the same overlap with no integration and no shared network — your partner just opens a link and uploads a list once.
Crossbeam (which merged with Reveal) is the best-known partner ecosystem platform. It's powerful if your partners are already on the network and your team is happy connecting CRMs. The friction shows up the moment you want to map with a partner who isn't on Crossbeam — they have to sign up and connect their data before you can map a single account. OnlyCommon removes that requirement entirely.
Setup
Crossbeam
Connect your CRM, IT / security review
OnlyCommon
Upload a file — 2 minutes
Your partner
Crossbeam
Needs their own account + must connect their CRM
OnlyCommon
Just opens a link and uploads once
Ecosystem
Crossbeam
Both companies must be on the same network
OnlyCommon
Works with any partner, even first-timers
Your data
Crossbeam
Your CRM syncs into a third-party platform
OnlyCommon
Nothing synced; raw file deleted after matching
Coverage
Crossbeam
Ongoing, once both sides are fully connected
OnlyCommon
Instant, on demand, per match
Pricing
Crossbeam
Per-seat / platform fees, sales-led
OnlyCommon
Pay per line, start free, self-serve
When Crossbeam is the right fit
- Large partner programs with many active partners.
- Partners who are already on the Crossbeam network.
- Teams that want always-on, CRM-synced overlaps.
- Organizations that want a full PRM-style ecosystem.
When OnlyCommon is the better fit
- You want to map with any partner today — including ones new to the idea.
- You can't or won't connect or sync CRMs.
- You want a private, one-off match.
- You want to start free, without procurement.